Amazon Interview Coaching

By Job Interviewology
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At Job Interviewology, we provide specialist Amazon interview coaching to help you excel in one of the most competitive recruitment processes in the world. Whether you’re interviewing for AWS, Audible, Ring, Twitch, or any other Amazon business, our tailored guidance will prepare you to confidently tackle behavioural interviews, master the 16 Leadership Principles, and shine in the Bar Raiser round.

Mastering Amazon’s 16 Leadership Principles

Gain a deep understanding of Amazon’s core leadership principles and learn how to weave them seamlessly into your interview responses for maximum impact.

Amazon Loop Interview Preparation

Receive personalised coaching to confidently navigate Amazon’s multi-step Loop Interview, ensuring you present your best self throughout each stage.

Behavioural Interview Training for All Amazon Businesses

Whether you’re applying to AWS, Audible, Ring, or Twitch, we offer tailored behavioural STARR interview coaching to fit each business’s unique requirements.

Acing the Bar Raiser Interview

Stand out in the challenging Bar Raiser interview by developing compelling stories and demonstrating the traits Amazon values in top candidates.

Storytelling with Confidence and Charisma

Build high-quality, structured stories that align with Amazon’s leadership principles, and learn how to deliver them with confidence, authenticity, and charisma.

End-to-End Amazon Interview Process Guidance

Get full support through every step of Amazon’s interview process—from your initial application to your final interview—ensuring you’re fully prepared and confident.

Why Choose Us for Amazon Interview Coaching?

We have provided Amazon interview preparation coaching to professionals from the UK, US, Europe, and across the world. All Amazon interviews are behavioural (competency-based), and we will train you to master the STARR technique (Situation, Task, Action, Result, Reflect), which Amazon prefers over the traditional STAR approach.

Try our free consultation session or call us 📞 01865 538999. After, if you’d like further support, we can tell you more about our range of coaching options starting from £95.00.

Book your Free Expert Consultation

The session will last 20mins via telephone

Featured Success Stories

“I researched a few coaching companies and after reading the reviews, and an initial conversation with Fahran, my mind was made up. Choosing  Job Interviewology was such a good decision. My upcoming interviews with Amazon were of such importance to me and as soon as I started on my coaching journey I felt so much more confidence in my ability, Farhan adapted the sessions to suit me, my style and my personality. He was accommodating to my timescale, truly listened to what I needed and he enabled me understand and drive forward my attributes in a clear and constructed way
I would highly recommend to everyone seeking such support.”

Elizabeth, Operations Director – Amazon (UK)

“I was delighted to be working with Farhan throughout my (successful) interview process for Amazon and would highly recommend him to anyone looking for support in his / her career.

Farhan is a master in working with you in-depth on the subset of professional angles of an interview or career and he absolutely excels in the interpersonal aspects. You will be able to learn about career objectives, structuring conversations, story telling, but also about stress management and preparation techniques. All in all this makes him an outstanding and trusthworthy career coach / generalist professional coach / recruitment coach. He will bring your interviewing techniques to a much higher level than you would ever expect to be capable of.

My advise is to take the opportunity to have the initial (free) phone conversation with Farhan. There are no strings attached and you can just get to know more about his way of working and what potential there is to improve yourself. 200% warmly recommended.”

Kaat, Senior Partnership Manager  – Amazon (UK)

“I reached out to Farhan after receiving my date for an Amazon screening interview. Farhan worked with me perfectly on my interviewing skills. He focused on teaching me the right approach and was always patient and insightful. He has been there for me before all steps of the interviews and coached me throughout the whole process until he made sure I was fit for the interviews. I passed 6 amazon interviews and got an offer. Thank you very much Farhan for the valuable support.”

Marie – Senior HR Partner – Amazon (Germany)

Read our Reviews on Trust Pilot: Click here

FAQs

Professionals always ask us for Amazon interview tips, and our biggest one is treat it like any other interview, don’t put too much pressure on yourself as it’s important to be as relaxed as possible. Our Amazon interview coaching focuses on the importance of having a calm mental state as well as smart targeted preparation. Amazon interview’s will consist of a mixture of competency, strength based and hypothetical scenarios. It’s important make sure that you integrate the 16 Amazon leadership principles in to your answers as these are the soft skills criteria that they are grading you by. Another one of our top Amazon interview tips is not to be afraid to challenge the interviewer or ask for more information. Again your ability to do that will partly depend on ensuring that you’re relaxed in the interview and therefore have the presence of mind.
Amazon Interviews are typically three stages depending on the role. If you have been invited to interview you will be told in advance. This could consist of the following depending on the role: an initial telephone interview, a technical interview, a technical test and a competency based interview (with some strength based questions thrown in for good measure). The final stage will consist of a loop interview where you will be interviewed by 4-5 different people separately in one session. Additional you will have answer a written behavioural interview question 48 hours prior to the loop interview.  Our Amazon interview coaching strategy for your will be based on the types of interviews. We will then build a bespoke plan with you to help you perform at your very best.
There will be predominantly  be competency based questions as well as your typical ice breaker questions such as “Why do you want to work for Amazon?” and “Talk me through your Resume?” or “Tell us a about yourself?”. If you’re going for a more technical role be prepared for a grilling. It’s vital that you’re not only able to give them the What and How but importantly the Why! In our Amazon interview coaching sessions we will focus on preparing in such a way that you are fully prepared for such a scenario. We recommend you read up on our list of amazon interview questions & answers.
You will be able to do the following: Answer the amazon leadership principle questions with confidence. Have examples which are between 7-8 minutes long which is the recommended length of an amazon interview answer. Increase interview resilience for the 4 hour Loop interview. Speak with gravitas.
Once you get invited for an interview the process can move quite fast from the initial first stage interview to the second or final interview. If you are going for a Senior role or a highly specialised role it might be the case that Amazon fly you in for a face to face interview, this can of course delay things. Amazon and AWS (Amazon Web Services) usually has a two stage interview process however sometimes can be pushed to a third. If it is a three stage interview it’s very likely that one of the stages will consist of a strong technical focus. From our years of Amazon interview coaching experience we know that the other rounds will consist predominantly with strength, behavioural and hypothetical questions and in some cases even a case study.
All of Amazon's businesses and subsidiaries follow the same interview process. Three rounds with the final round being the loop interview. You will be assessed against their 16 leadership principles.
Amazon uses Competency based Interviews to measure whether your experiences align with the role and their 16 leadership principles. Since the principles are predominantly behavioural, competency questions are the most effective way to assess your experiences. Our Amazon interview coaching will focus on helping you to prepare strong stories for your loop interview.
There are now 16 Leadership Principles, these are qualities that hiring managers look for in new employees across all of Amazon subsidiaries and businesses (AWS, Logistics, Audible), and are as follows: Customer Obsession Ownership Invent and Simplify Are Right, A Lot Learn and Be Curious Hire and Develop the Best Insist on the Highest Standards Think Big Bias for Action Frugality Earn Trust Dive Deep Have Backbone; Disagree and Commit Deliver Results Strive to be Earth’s Best Employer Success and Scale Bring Broad Responsibility
Firstly never rush to answer the question. Sometimes the questions asked can be complex so it’s important to take a moment to absorb the question asked. Secondly make sure that you follow the competency framework to structure your answers Amazon are sticklers for it. As part of our Amazon interview coaching programme we will train you in the best strategies to help you build your stories to ensure that they score well, are engaging and provide depth.
A mixture of positive energy combined with a cool head. The first will show that you’re going to be a good team fit, bringing energy and enthusiasm. Secondly showing that you can be calm under pressure and make logical calculated decisions. During any Amazon interview coaching session we will assess how we can bring out your strongest personal qualities during the interview.
After an Amazon interview preparation session you will improve in four key areas: How to tailor your examples with the 16 leadership principles. Structure your stories they're engaging and provide depth. Integrate key buzzwords and facts in to your responses. Deliver your answers with confidence and gravitas.
At Job Interviewology  our Amazon interview coaching cost is £95 (approximately $120 USD). However we have different Amazon Interview coaching programmes which are tailor to your specific needs and we always recommend to have a free consultation call with an expert to discuss what approach is best for you.
An Amazon Interview training session is run on a one to one basis usually via video call (Zoom or Teams). Here your coach will work with you to refine your examples and your delivery so that your stories are engaging and you speak with authority. Also you will learn how to negotiate salary at amazon.
An Amazon interview has various stages, the recruiter stage will be more of an informal chat and lasts 30minutes. The next stage which is an interview with a hiring manager lasts 1 hour. Finally the Amazon loop interview can last between 4-5 hours with four separate interviews conducted back to back. Sometimes they may allow for a 15mins break between each interview, however there is no guarantee.
An Amazon loop interview can last between 4-5 hours with four separate interviews conducted back to back or over 2 days. They allow for a 15mins break between each interview, however there is no guarantee. Also, you have to face the difficult 'bar raiser', where you face a specialist trained interviewer to assess your ability level.
Not at all, in fact Amazon interviews are notoriously difficult. However they're not impossible to crack but it does take time, research, developing high quality responses with plenty of practice. This is why we always recommend you try to develop your skills with an Amazon interview coach, so that they can support you and guide your through the process.
There are a number of  to prepare for an Amazon interview. Have at least 8 behavioural examples which can cover the 16 leadership principles and you can tailor depending to the questions. Too many example can be difficult to remember. Know your facts and figures, you'll be expected to quantify your example stories. Lots of practice. We've coached professional from around the world for their big interview, I recommend you research our highly rated Amazon interview preparation reviews on Trust Pilot.
The moment you apply for an Amazon job you should start to prepare. Mapping out so many examples isn't easy and the more time you have the better. At this early stage it's important to reach out to an Amazon interview coach, so that you can discuss your strategy and be optimally prepared for the interview.
The acceptance rate from the application process to interviewing and being offered the job is less than 5%. Amazon like all the FAANG companies are highly sought after and therefore extremely competitive.
A high quality response to an Amazon competency question during interview is between 7-8 minutes. Yes, that's correct, it's that long! However this doesn't mean that you waffle aimlessly for 8 minutes. Your answer has to be of high quality and pre-emptively cover the interviewers follow up questions. Hence you give them a rich and complete response where they have nothing further to ask, other than to move on to the next question.
Every one to one coaching session is tailored to the individual needs of our clients. However typically sessions are structured with a mixture of answer building, answer structuring, body language training and mock interviews.
Yes it is, but it is for your personal use only.

Instructor

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Job Interviewology
7 Students
18 Courses
Jobinterviewology
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