Amazon Interview Coaching

Amazon job interview

We have provided Amazon Interview Coaching to professionals from the UK, US, Europe and across the world. Our experts will teach you the skills to ace the gruelling Amazon Loop Interview which will assess your experience against the 16 Amazon leadership principles. Where you will face the dreaded “bar raiser interview”, but don’t worry our coaches will have your back! All Amazon Interviews are behavioural (competency based) we will train you to master the STARR technique (situation, task, action, result, reflect) which is the preferred approach for Amazon compared to the traditional STAR approach .

  • 16 leadership principles Amazon interview coaching.
  • The Amazon loop Interview training.
  • Behavioural Interview Preparation.
  • Supporting across all Amazon businesses including AWS, Audible, Ring, Twitch etc.
  • Ace the Bar Raiser interview.
  • Build high quality stories and narrate them with confidence and charisma.
  • End to End guidance through the Amazon interview process

Try our Free Consultation Session or call us on 01865 522183. After, if you’d like further support we can tell you more about our range of coaching options starting from £95.00.

Book your Free 
Expert Consultation

Session will last 20 mins via telephone

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    We’re on Trustpilot read our reviews click here

    Featured Success Story

    “I was managing to secure interviews but was struggling to get an offer. My coach’s honest and frank feedback has been invaluable and after working with him, following his methods and doing his course I finally got an offer. I even used a salary negotiating technique he taught me and I got an offer 20% above what I was happy to accept.I would highly recommend his 1-2-1 coaching and his course”.

    Peter –  Business Development Manager (UK)
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    “My coach was very emotionally intelligent and smart guy and helped me to understand how to make more of my natural strengths, and give better answers to tough questions. He’s got a very systematic approach that ensures you are thoroughly prepared, but he’s also very friendly and reassuring in his delivery. In the end I got the job – the help Job Interviewology gave me definitely contributed towards this positive result. I would certainly work with them again!”

    Jason –  Data Manager (UK)
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    Amazon Interview Coaching Services

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    • One to one training t with an expert amazon interview coach from the screening call, to the loop interview (and bar raiser).
    • Expert insight and training for all Amazon subsidiaries including AWS, Ring, Audible. Across the UK, US, Europe, UAE and beyond.
    • Develop hi-impact stories which resonate with the interviewers.
    • Pass each stage of the interview process from introductory HR call, to 1-1 and panel interviews.
    • Answer competency based questions with depth and structure.
    • Learn to manage nerves and turn anxiety in to positive energy
    • Demonstrate strong and positive body language.
    • Answer on the spot questions with confidence and conviction.
    • Face 2 face interviews,  FAANG interview coaching, telephone interviews, video interview prep.
    Civil service interview coaching
    Our Philosophy
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    At Job Interviewology we believe that every individual is unique and full of untapped potential to excel in their careers. We pride ourselves in in providing the highest quality coaching and mentoring for all our clients.


    We believe that every person is a unique individual brimming with potential.


    We believe that no matter what your talent, it has to be nurtured through investing your time, energy and resources.   


    You have the capacity to evolve and become a stronger version of yourself.


    By believing, investing and evolving you can make your career vision and goals a reality.

    Book your Free AMAZON Interview Coaching Consultation

    Session will last 20 mins via telephone

      Other Interview
      Coaching OPTIONS
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      We provide a complete range from interview preparation programmes including 1 to 1 interview bespoke coaching, online programmes, Skype interviews, telephone interviews, interview presentations and group workshops.
      Civil Service Interviews
      Civil Service Coaching. Across all public sector services including Civil, Fire, Police, Social Services & Teachers. For roles Admin, Operational and Projects. Learn to answer competency questions with confidence.
      Management Interview Preparation
      Soft skills focused interviews, including for Team Leaders, Departmental Heads, Operational and Project Managers. Learn to develop engaging answers, deliver with confidence and conviction.
      Competency Based Interviews
      Learn how to answer Competency Based Questions (STAR technique) with confidence structure and conviction. For all sectors and levels (including entry level, managerial, and senior roles).
      Corporate Interview Preparation
      Corporate Interview Coaching including for Management Consultancy roles, Accountancy, Legal, Financial and Risk. Learn how to answer competency questions, strength based questions with confidence and depth.
      Group Interviews & Presentations
      Successfully learn to navigate and shine group interviews. Also learn how to successfully develop and deliver engaging presentations to shine at interview.
      Executive Leadership Interviews
      Senior Management interview coaching covering CEO, COO, VP and Director level positions. Learn to develop high quality engaging narratives and increase gravitas.
      Amazon & AWS Interviews
      Training for Amazon leadership principles based interviews. The loop interview and bar raiser. Across all Amazon businesses Prime, AWS, Audible, Ring & Twitch.
      Graduate & Assessment Day Interviews
      Graduate interview training, whether it's an assessment day, video interview, group or face to face, our experienced coaches can help you raise your interview performance.
      Pre Recorded & Video Interviews
      HireVue, Zoom, Microsoft Teams, Webex and Skype video interview coaching. Our expert coaches will train you to deliver a high level, confident and refined interview performance via video call.
      NHS Interviews
      NHS Interview Preparation for Clinical and Non Clinical roles. Learn how to pass competency and value based interviews.
      Google Interview Preparation
      Learn to master Google interviews including RRK, GCA and Googleyness & Leadership and successfully navigate each stage with our expert coaches.

      Frequently Asked Questions

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      Amazon Interview Coaching FAQ


      Professionals always ask us for Amazon interview tips, and our biggest one is treat it like any other interview, don’t put too much pressure on yourself as it’s important to be as relaxed as possible. Our Amazon interview coaching focuses on the importance of having a calm mental state as well as smart targeted preparation.

      Amazon interview’s will consist of a mixture of competency, strength based and hypothetical scenarios. It’s important make sure that you integrate the 16 Amazon leadership principles in to your answers as these are the soft skills criteria that they are grading you by. Another one of our top Amazon interview tips is not to be afraid to challenge the interviewer or ask for more information. Again your ability to do that will partly depend on ensuring that you’re relaxed in the interview and therefore have the presence of mind.


      Amazon Interviews are typically three stages depending on the role. If you have been invited to interview you will be told in advance. This could consist of the following depending on the role: an initial telephone interview, a technical interview, a technical test and a competency based interview (with some strength based questions thrown in for good measure). The final stage will consist of a loop interview where you will be interviewed by 4-5 different people separately in one session. Additional you will have answer a written behavioural interview question 48 hours prior to the loop interview.  Our Amazon interview coaching strategy for your will be based on the types of interviews. We will then build a bespoke plan with you to help you perform at your very best.


      There will be predominantly  be competency based questions as well as your typical ice breaker questions such as “Why do you want to work for Amazon?” and “Talk me through your Resume?” or “Tell us a about yourself?”. If you’re going for a more technical role be prepared for a grilling. It’s vital that you’re not only able to give them the What and How but importantly the Why! In our Amazon interview coaching sessions we will focus on preparing in such a way that you are fully prepared for such a scenario. We recommend you read up on our list of amazon interview questions & answers.


      Firstly with technical interviews, if you’re technically sound you shouldn’t find the technical interview too daunting, because putting it simply if you’re deficient they will find out (this is why being relaxed and having the presence of mind is so important in this situation to be able to respond and solve the problem they present to you). Therefore the level of difficulty of either technical interview will depend partly on your ability.

      In saying that, with the competency based interview and general soft skills interview both are more or less equal. The important thing is ensuring that you prepare properly. This is why in our Google interview coaching and Amazon coaching our focus in training you to present the strongest version of yourself.


      Once you get invited for an interview the process can move quite fast from the initial first stage interview to the second or final interview. If you are going for a Senior role or a highly specialised role it might be the case that Amazon fly you in for a face to face interview, this can of course delay things. Amazon and AWS (Amazon Web Services) usually has a two stage interview process however sometimes can be pushed to a third. If it is a three stage interview it’s very likely that one of the stages will consist of a strong technical focus. From our years of Amazon interview coaching experience we know that the other rounds will consist predominantly with strength, behavioural and hypothetical questions and in some cases even a case study.


      Amazon uses Competency based Interviews to measure whether your experiences align with the role and their 16 leadership principles. Since the principles are predominantly behavioural, competency questions are the most effective way to assess your experiences. Our Amazon interview coaching will focus on helping you to prepare strong stories for your loop interview.


      There are now 16 Leadership Principles, these are qualities that hiring managers look for in new employees across all of Amazon subsidiaries and businesses (AWS, Logistics, Audible), and are as follows:

      1. Customer Obsession
      2. Ownership
      3. Invent and Simplify
      4. Are Right, A Lot
      5. Learn and Be Curious
      6. Hire and Develop the Best
      7. Insist on the Highest Standards
      8. Think Big
      9. Bias for Action
      10. Frugality
      11. Earn Trust
      12. Dive Deep
      13. Have Backbone; Disagree and Commit
      14. Deliver Results
      15. Strive to be Earth’s Best Employer
      16. Success and Scale Bring Broad Responsibility


      Firstly never rush to answer the question. Sometimes the questions asked can be complex so it’s important to take a moment to absorb the question asked. Secondly make sure that you follow the competency framework to structure your answers Amazon are sticklers for it. As part of our Amazon interview coaching programme we will train you in the best strategies to help you build your stories to ensure that they score well, are engaging and provide depth.


      A mixture of positive energy combined with a cool head. The first will show that you’re going to be a good team fit, bringing energy and enthusiasm. Secondly showing that you can be calm under pressure and make logical calculated decisions. During any Amazon interview coaching session we will assess how we can bring out your strongest personal qualities during the interview.

      What can I expect to improve after an Amazon Interview Coaching session?

      After an Amazon interview preparation session you will improve in four key areas:

      1. How to tailor your examples with the 16 leadership principles.
      2. Structure your stories they’re engaging and provide depth.
      3. Integrate key buzzwords and facts in to your responses.
      4. Deliver your answers with confidence and gravitas.

      How much do Amazon Interview coaching sessions cost?

      At Job Interviewology  our Amazon interview coaching cost is £95 (approximately $120 USD). However we have different Amazon Interview coaching programmes which are tailor to your specific needs and we always recommend to have a free consultation call with an expert to discuss what approach is best for you.

      How does an Amazon Interview Coaching session run?

      An Amazon Interview training session is run on a one to one basis usually via video call (Zoom or Teams). Here your coach will work with you to refine your examples and your delivery so that your stories are engaging and you speak with authority. Also you will learn how to negotiate salary at amazon.

      How long are Amazon interviews?

      An Amazon interview has various stages, the recruiter stage will be more of an informal chat and lasts 30minutes. The next stage which is an interview with a hiring manager lasts 1 hour. Finally the Amazon loop interview can last between 4-5 hours with four separate interviews conducted back to back. Sometimes they may allow for a 15mins break between each interview, however there is no guarantee.

      Is it easy to crack Amazon interviews?

      Not at all, in fact Amazon interviews are notoriously difficult. However they’re not impossible to crack but it does take time, research, developing high quality responses with plenty of practice. This is why we always recommend you try to develop your skills with an Amazon interview coach, so that they can support you and guide your through the process.

      How do I prepare for an Amazon interview?

      There are a number of  to prepare for an Amazon interview.

      1. Have at least 8 behavioural examples which can cover the 16 leadership principles and you can tailor depending to the questions. Too many example can be difficult to remember.
      2. Know your facts and figures, you’ll be expected to quantify your example stories.
      3. Lots of practice.

      We’ve coached professional from around the world for their big interview, I recommend you research our highly rated Amazon interview coaching reviews on Trust Pilot.

      How long should you study for an Amazon interview?

      The moment you apply for an Amazon job you should start to prepare. Mapping out so many examples isn’t easy and the more time you have the better. At this early stage it’s important to reach out to an Amazon interview coach, so that you can discuss your strategy and be optimally prepared for the interview.

      What are the 3 rounds of Amazon interview?

      The three rounds of the Amazon interview process are:

      Round One: A 30 minute screening interview with an Amazon Recruiter

      Round Two: A 1 hour interview with the hiring manager to discuss your motivation, career history and some competency questions.

      Round Three: The Amazon Loop Interview a 4-5 hour, a consisting of 4-5 rounds of behavioural interviews where each interview is tasked to assess how your experiences align with the 16 leadership principles. One of the interviewers will be a bar raiser, they are professionals from amazon who are specifically trained to challenge you interview the interview to see how you’re able to respond to difficult questions.

      What is the acceptance rate for Amazon?

      The acceptance rate from the application process to interviewing and being offered the job is less than 5%. Amazon like all the FAANG companies are highly sought after and therefore extremely competitive. This is why we recommend  you consider an Amazon interview preparation course from us or even some FAANG interview coaching. 

      How long should an Amazon star answer be?

      A high quality response to an Amazon competency question during interview is between 7-8 minutes. Yes, that’s correct, it’s that long! However this doesn’t mean that you waffle aimlessly for 8 minutes. Your answer has to be of high quality and pre-emptively cover the interviewers follow up questions. Hence you give them a rich and complete response where they have nothing further to ask, other than to move on to the next question.